IBM Amplify 2017

Posted on: 9 January 2017
by: Arul Mony
Posted on: 9 January 2017
by Arul Mony

In March of this year, the sunshine capital of the US hosted more than the usual sunbathers and theme park aficionados.

Cnetric with a team hunting for the latest technologies, trends, and developments that would hit the Watson Commerce portfolio.
So here are four of the biggest announcements we picked up on, for Watson Commerce and Sterling OMS…

  1. Watson Commerce is taking AI to the retail world:

    The future world of context rich, highly personalized, and inherently intuitive interactions between shoppers and brands has arrived. IBM Commerce has already embedded personalization into products such as Marketing Cloud, and their Recommendations engine. The integration of IBM Watson extends such capabilities into an evolving, self-learning capacity. This is a firm leap forward against IBM’s competitors, and a signal of the changes to come in Omni Channel Retail.

  2. A new lightweight front-end will improve page load times:

    Users have long commented that the Dojo Desktop environment that the Aurora front-end utilizes, creates a heavy payload that impacts load times. This will be replaced with a lightweight architecture based on JQuery. Other steps to modernize the architecture will also provide benefits in terms of deployment, development and user experience. These include a move from Struts to Spring, from EJB’s to JPA’s, and the move to DHTML based services, Liberty Profiles, and Dockers. These changes indicate continued heavy investment by IBM in the portfolio.

  3. Cloud will be the primary model for delivery of service:

    IBM has been relatively slow to market with a cloud offering for its IBM Commerce portfolio. However, behind the scenes, work has continued unabated to deliver a superior management stack that allows firms to confidently trade at scale. Through Commerce on Cloud, customers should expect a service model built on Continuous Integration principles – backed up by a modern zero-touch management suite. Service Assurance capabilities include Autoscaling, Split-Site Disaster Recovery, and Proactive Application Monitoring as standard – as well as access to a regular release schedule and a Single Point of Contact customer advocate.

  4. A requirement for IBM Partners to evolve:

    As eCommerce in its various guises continues to evolve, partners need to reassess their capabilities, in order to offer a service that addresses the concerns of their customers. An increased focus on consulting & advisory services, as well as processes that assure migration and change activities, will allow partners to better serve emerging demands. In parallel with this Customer Experience Management practices should be available – providing the ability to map the users journey across multiple modalities, contexts, and touch points.

Cnetric has been at the heart of IBM Commerce for over a decade – and the changes we see are indicative of a solution set that continues to lead the market. We look forward to engaging with organizations to maximize the benefits of these changes.

Please contact to discuss this further.


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