For over a decade our experienced team has been delivering Digital Commerce solutions that change the way consumers research, interact and purchase. As mobility and pervasive connectivity continue to transform buying habits, we are focused on helping businesses discover and maximise new opportunities – be it direct to consumers, via resellers, or by other innovative models.

Our expertise is centred on the Digital Commerce solution that excels in delivering best-in-class Scalability and User Experience. From our global headquarters in India, we have expanded to empower Clients across four continents, with offices located in Singapore, USA, Australia and the UK.


Manohar is the founder of Cnetric Enterprise Solutions and is responsible for business growth, brand building, product/service ideation and go-to-market strategies.

At Cnetric, he has pioneered several innovative managed service offerings for the mid-market leveraging IBM Cloud and Software technologies. 

Mr. Manohar has over three decades of experience in enterprise consulting and implementation of emerging technologies across Telecom, Retail & Distribution and Manufacturing industries in Americas, EMEA and Asia Pacific region. Mr. Manohar has a background in enterprise middleware and integration, e-business / e-commerce, sales force automation and CRM, product data configuration & management, document imaging and management / workflow. 

Prior to Cnetric, Mr. Manohar has played technical sales and consulting roles at CrossWorlds software in North & Latin America, EMEA and in IBM in Asia-Pacific.




Trusted advisor from strategy through to implementation with significant Australian and global experience.30+ Years in IT, including 20 Years in Consulting with PwC and IBM.Ex-IBM GBS Partner and CTO for Natural Resources.Specialist in Big Data & Analytics, IoT & Cloud Computing .Queensland University of Technology alum .Open Group Certified Distinguished IT Architect


Chief Digital Officer


Being the head of technology and Inovation, he is passionate about architecting the best solutions with latest technology and highly involved in all pre-sales/post-sales process. Serves as a technical expert representative across organisation & every client and helps in suggesting best in class technical solutions to meet client requirements more efficiently.Provides guidance to the team with his breadth of knowledge across multiple domains and software platforms.Delivers futuristic solutions to clients and was part of large enterprise implementations in Telco, Retail, Utilities, Finance, Government and Education domains.

Designs and delivers solutions with his depth of experience in Integration, e-Commerce, OrderManagement, Marketing, Analytics, Mobility, Cloud technologies, IOT, Watson and Open source stack. Ability to solvle complex problems, designing workflows, adopting new software in existing pipeline, defining guidelines and creating software frameworks with greater reusability.




Disruptive innovation is the buzzword today, and why not. In the 10 years of working in B2B space, Arul has recommended solutions for clients that allow them to innovate and open new markets.

An IBM Certified Sales Professional in Digital Marketing and Commerce Supply Chain Management Solutions, Arul has leveraged his experience at organisations that are looking to rethink their business model, and helped them change the game.


VP - Marketing & Inside Sales


Driven to accelerate sales teams and business partners grow their revenue and capacity to provide compelling client value. An experienced sales manager with 15+ years. A global channel sales leaders achieving sales & growth targets. Planned and executed measurable business development actions to recruit, enable and activate Value Added Re-sellers. Mentored start-up companies on building alternative routes-to-market. A Social Media evangelist to enhance digital sales techniques & build brand awareness for autonomous demand generation. Experienced software implementation project management. Recognized as an “Top Contributor” & “extraordinary business performer”. Highly passionate in executing client value strategy in the USA.


GM Customer Success - Americas


From solving problems to strategies Chetan has been instrumental in the leadership roles of delivering infrastructure solutions to various agencies whom he’s been engaged in the US for two decades. He’s been a successful entrepreneur and has been part of successful startups in the US. Chetan holds a bachelors degree in Information Technology from University of Maryland.


VP - Operations and Customer Success


Jorge is a senior executive with 20+ years of experience selling complex solutions, developing strategies, relationships, and go-to-market programs for technology companies. His experience was gained across multiple geographies always thinking creatively while providing structure through strong management skills. Prior to Cnetric, Jorge was VP of International Partners at Vantiq – a startup company with a unique software development framework for IoT, real time data analytics and real time collaboration. Jorge was also VP of Strategic Partnerships and Alliances at mxHero – a startup software company in the Content Management space. He was also VP of Sales -Americas at Creativesystems, now part of Tyco Corporation. Before that, Jorge was Global Director, Strategic Alliances and Partnerships at Avery Dennison – Retail, Brand and Information Solutions, where he created global joint solutions with technology partners. He pioneered the utilization of IoT with Big Data driving superior customer experience in the stores. Prior to that, Jorge was a Business Development Executive at Research In Motion, CGI, Sun Microsystems, and Forte Software. He was part of the BOSS team at Sun – a well-known group responsible for positioning Java as de facto language and technology across all layers of Telecom solutions. He was hired to lead the Convergence Communication Practice at CGI. His technical experience combined with strong management skills allowed him to lead the international expansion of the company. He has a Systems Engineer degree and an MBA from Emory University.


Regional VP - Sales, Americas


Vivek provides marketing and interactive strategy advisory and thought leadership at Cnetric. He brings 15 years of experience in the IT Services/ Software industry with a focus on eCommerce, marketing tech and analytics. He previously worked in technical and business development roles at Dell IT Services, Hewlett Packard and Salmon/WPP Digital. He was also an early stage team member at software start-ups Chaologix Inc (acquired by ARM/Softbank) and Cura Software (acquired by Softpro Systems). 


Advisory Consultant - Marketing and Digital Strategy


Executive with more than 40 years of experience in telecommunications, technology and IT, including large projects, integration, operations, innovation and disruptive technologies, IoT, customer care, fix telephony, wireless, network design and construction, BLEC/CLEC, call center, pre sales, post sales and corporate clients.

Solid technical knowledge and extensive experience in consultancy, development of knowledge on business areas, processes and efficient ways to use technology. Worked for large enterprises like Telecomm Incumbents and Competitive Companies, Telecom providers and Software Integration Engineering companies.

Knowledge: Processes, eTOM, NGOSS, Customer Care, Operations, Engineering and Marketing aspects of Telecomm and IT business, GIS, OSS and BSS systems, E-Commerce and Marketing Automation.


GM Brazil


Having more than 17 years of industry experience, with proven ability to bridge technology and business goals to provide productive solutions and customer satisfaction. Dedicated in building strong client relationships with a goal to ‘deliver on-time quality solution’.


Director - Digital Interactive Solutions


Contribute to development & execution of professional services strategy and accelerate execution of the strategic business plan including innovative channel offerings.Leading client implementation service delivery providing management and oversight of implementation projects and staffing including project assignments, capacity planning and project profitability.


Director - Professional Services


Brings forth a vast background of expertise in technology, thorough understanding of the online customer journey, varied requirements in multiple domains, leading multitude of customer expectations with a wide geographical spread & cultural diaspora, driving passion in creating digital footprints across cross functional teams & partners thus imprinting measurable business outcomes.

Strategically envisioning and steering e-commerce road map with the customer & user experience at the heart. Working collaboratively with strategic cross functional partners and managing teams for a quality and timely delivery thereby enhancing the overall value proposition to our clients.

Creating holistic technical solutions keeping in mind business plan, content strategy, online marketing, website design, customer service etc. and sustaining the same with strong web analytics engine to offer end to end experience. Ownership of the customer website experience to drive conversion & revenue and enhance customer personalization including site navigation, content development, checkout funnel, promotional campaigns, etc.
Driving a culture of continuous improvement by defining core productivity metrics, infra monitors, business monitors and optimizing it in subsequent quarters directly resulting in key business KPI improvements.


Director - Digital Commerce Solutions

Raja Cnetric

Digital transformation expert having a vast experience in multi-cultural an multi- geographical environment . Working in Latin America and Caribbean region since last 7 years, managing multiple end to end digital transformation projects.

Experience in defining industry business process and business process reengineering.

Having a vast experience in consulting domain across geographies including PwC and IBM.

Worked extensively in Telecom domain with large scale transformation projects. Familiar in working with Telecom operators in Latin America and Caribbean.

Expertise in managing CRM, Order Management, Inventory Management projects. Ability to manage delivery in Agile model , working on devOps and continuous deployment.


General Manager, Delivery and Customer success , LATAM