WE CAN HELP!
Cnetric offer a range of Front-End solutions for both Mid Market and Enterprise organisations. For those targeting online sales of $5m+ IBM WebSphere Commerce provides a highly scalable platform, complete with highly flexible marketing tools that drive Increased Order Value, and Order Conversions.
For the Mid Market, our suite of powerful and easy to use SaaS platforms will have you up and running in no time – with a highly professional and flexible user experience.
We’d love to meet with you and discuss your requirements.
Contact us today for a FREE consultation with one of our Commerce Practice Leads.
In addition to optimizing fulfilment activities, Order Fulfilment services allow organisations to take advantage of diverse and innovative fulfilment models such as Dark Stores, 3rd Party Collection Points, and Collect From/Return to store, as well as enabling organisations to experiment with alternative shipping/warehousing models.
Furthermore, visibility of stock allows Front-End systems to automatically prioritise in-stock or excess stock items in search results or Marketing eSpots, as well as highlighting potential stock shortfalls. In this way, the customer experience can be optimized, and losses due to wastage cut dramatically.
Cnetric’s Order Management and Warehouse Management practice leads will help you implement and optimize such systems to enable improved efficiency from Order Fulfilment teams.
TRULY ENGAGE WITH CUSTOMERS
Behavioural Marketing, based on the IBM Marketing Cloud, is a two-way conversation at scale – understanding your audience, and engaging with them as individuals.
By collating information on the many small interactions a customer has with your brand, and combining this with location, buying history, and profile information, we can then provide highly personalized content.
We can learn about our audience via a huge range of inputs, including:
Geo Location App information
Email views / non-views
Loyalty System information
Social Media Interactions
WIN THE RACE FOR RELEVANCY
With this rich resource of customer data, we can then provide highly relevant, personalized communications to your audience.
However, Behavioural marketing then goes one step further, and allows the mails to be triggered based on the behavior of an individual.
Perhaps an individual has:
Has visited your site twice, but not purchased
Only clicked on email content that refers to a specific product set
Just walked past a store
An upcoming birthday
Such events can all trigger relevant communications over a variety of media.
MAKE DECISIONS BASED ON FACT
Retail analytics starts with the ability to gather interesting statistical data on users – their locations, device types, and time spent on the site, as well as the number of unique and returning visitors.
Such information is useful background for a website owner, as it demonstrates the relevance of the site. However, for an online retailer, this doesn’t provide the hard data to answer questions such as:
- How are my conversion rates relative to industry averages
- Which products are generating the most interest?
- Which promotions are most appealing to users?
- What online campaign(s) are the source of a given sale
- Where is my revenue coming from?
- Which products are underperforming?
- What products are trending?
A NEW WAY OF MEASURING
By understanding behavior right down to the individual user – across browser tabs, over months and years, and across different devices, and then offering aggregated insights to highly accurate user data, Watson Analytics gives you the insight you need to drive your business growth.
Combining this with Cnetric’s Consulting, Implementation, and Support, we can provide you the tools to drive significant growth.
The service offers an intuitive dashboard to analyse key Commerce metrics, and then allows the user to deep dive an understand campaign influence, strong and weak product areas, and to find areas of concern – whilst benchmarking against industry standard values.